She is a cross disciplinary designer working somewhere between Branding, Web and UI/UX Design, based in Jakarta, Indonesia. For the most part, she works solo as a Designer since 2019, and is currently designing at The Rumor.
Her work spans the hospitality & entertainment industries. Her works move between product and creative projects, depending on where the work needs to go. Lately, she has been designing digital platforms and visual identities.
She’s been making herself on the web for as long as she can remember. Outside of work, she’s exploring websites & collects small internet oddities (Are.na archives, clouds, open-source projects) anything that feels like a gentle corner of the web.
When the weather is nice, she loves to take photo walks, and hang-out with her friends. When the weather isn't as nice, she loves to read, sing and play guitar.
Email me to see more work (Under NDA).
The RumorMultidisciplinary Work (Web, Branding & UI/UX)
Under Creative Direction Yehuda Yardeni & Team
2024 - Present
Details
Private experience discovery and management platform based in New York City for influential figures and hosts of cultural experiences. Some types of events listed on the platform are Red Carpet Event, Charity/Gala, Concert, Nightlife, and Art show.
Mpower Partners Landing Page Design
Under Creative Direction of Raphael Hodé & Team2025
DetailsJapan-based VC firm founded by three of the country's most influential women focused on ESG-driven investment and global impact.
Nexus AccessWeb & Digital Platform
Under Creative Direction Yehuda Yardeni & Team2024
DetailsNexus is a private B2B experience marketplace Designed to help advisors and suppliers deliver unforgettable moments for their clientele. Following their recent rebrand, I was tasked with re-imagining the plethora of new website and platform into an immersive digital experience.
TrouvéExperimental — Editorial Design2023
Details
A Catalogue of Simple Pleasure is a collection on an are.na channel by Alex Singh. It has 530 blocks filled by people discussing how returning to reality and doing nothing can be a good thing.
There are numerous reasons why we should wake up each morning to experience simple yet heartwarming joys. I created this as a means to reflect on how I learned to get bored for a simple pleasure.
It also talks about how my life changed when I stopped using social media and stopped looking at other people's lives. Now, I find joy in everyday things, like having a morning tea chat, opening my window when it's raining, and dusting off my photo shelf while remembering old times.
Kotoba: Voice TranslationsApp Store Screen Redesign
Under Creative Direction of of Raphael Hodé—Nowthen
2025
Details
"Kotoba" is a real-time voice simultaneous translation app developed by Kotoba Technologies, aiming to deliver the "world's best simultaneous translation experience."
The app is powered by Kotoba's proprietary speech GenAl model called "Koto".
"Koto" can predict text translations before you finish speaking (up to 0.5 seconds ahead) or generate coherent speech translations with ultra-low latency.
Notion AuraBranding & Web Design2023 - Present
Details
Created to help freelancers and business owners improve their productivity. I managed every step of the design process, crafting a cohesive visual identity and a website that's both user-friendly and engaging.
Notion Aura provides high-quality, customizable Notion templates designed to simplify workflows and empower users to work smarter, not harder.
Since 2023, Notion Aura has helped over 10,000 freelancers and business owners build better systems for their work and life. The platform has earned the trust of top companies and institutions.
Cheetah SafetyWebsite Redesign2025
Details
Cheetah is a leading safety shoe brand in Indonesia, available in over 20 cities and internationally in Singapore, Malaysia, Vietnam, and Thailand. For the full redesign of cheetahsafety.com, I handled everything from design to development
Lush GlamExperimental — Branding & Landing Page2023
Details
Lush Glam is a passion project for brand identity design in the Fashion Design category. It's a project I hope to undertake in the future because I have a deep love for fashion, and I am well-versed in industry trends.
This is a luxury clothing brand with a unique aesthetic that combines elements of the 1950s and 1980s. I want the brand to have a distinct look and feel that will resonate with the target audience of confident and edgy women who love to make a statement with their fashion choices.
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